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ModelCo

Date with Kate, Fashion & Beauty

Date with Kate: Hailey Baldwin

11th December, 2016

Chatting at Hailey’s private birthday party, Mrs Sippy, Double Bay. Photographer: MY Media Sydney.

 

American model Hailey Baldwin is hot property right now. She is often in the spotlight for her glamorous lifestyle and her friendships with the likes of Kendall Jenner and Gigi Hadid. Hailey is the daughter of actor Stephen Baldwin and niece to actors Alec and Billy Baldwin.The 20-year-old is in Sydney to launch her own makeup collection with ModelCo. Baldwin chats to me about the challenges of dating in the media spotlight and reveals the biggest misconception about her lifestyle.

What is a day in the life of you?

Honestly my life is really hectic right now! I am so fortunate to be involved in so many cool modelling projects it is literally a non-stop work schedule. On my days off I love to work out and just chill with my friends.

What are you doing in Australia?

I am in Sydney to launch my Hailey Baldwin for ModelCo limited edition cosmetics collection. I will be shooting a campaign for my collection and hopefully meeting some of my fans!

What is on your to-do list while in Sydney?

Definitely getting out and about in Bondi. I am coming from winter so I hope to get some cool beach time in!

Tell me about your involvement with ModelCo?

I feel that ModelCo is a cult-cool brand that has a modern, innovative approach to beauty. ModelCo CEO Shelley Sullivan (nee Barrett) really understood my desire to create my signature go-to beauty products. ModelCo is also really well known globally for their high quality formulations and packaging so I felt there was a natural synergy when we were coming up with a new cosmetics range.

How involved were you with the whole process of creating ModelCo’s new colour cosmetics range?

I was very particular about what we launched in the collection and I wanted to make sure it was suitable for all skin types and tones. It was important that I reflect my personal beauty style and so I worked with ModelCo to come up with a well edited line of products that I truly use on a daily basis. I feel they very much represent my aesthetic and definitely have a “Hailey” vibe. The process was a personal labour of love to ensure that my products are innovative, illuminising and look totally HOT!

What is your best beauty secret?

I am addicted to using coconut oil on my skin and hair! So much so that I persuaded Shelley that we had to create the perfect one in my range!

What is your must-have beauty item?

I love a highlighter as it can be used in so many different ways and is so easy to use. I have created 3 shades, so for all skin tones! I love to apply it to the highest point of my eyebrow arch, my brow bone and the high point of my cheekbones. I also cannot leave the house without ensuring my brows are groomed and filled in as I have learnt they give your face a polished look.

You are the model of the moment, what is it like to be an “it girl”?

Honestly, I don’t really think of it like that! I am grateful that my modelling career has taken off and that I have a bunch of really supportive friends to hang out with!

You seem to have a very glamorous life, hanging out with famous friends. What would be the biggest misconception about you and your lifestyle?

My friends and I actually work really hard! We travel a lot and keep crazy work hours. There is not a lot of time for partying! We mostly go to the gym together!

How do you deal with the constant media attention?

I try and just live my life and not get too bothered by it.

What was it like growing up in the media spotlight?

My parents kept me out of the spotlight as a child. I had a really normal upbringing and am so glad they did this for me!

Growing up in such a famous family, did you become accustomed to the limelight?

I was a serious ballet dancer growing up. I trained constantly and really thought it would be my career, so all my early experiences in the limelight were on the stage dancing!

What is the most important life lesson your Dad, Stephen Baldwin, has taught you?

My parents have really guided me through my career to date. They have been so supportive and taught me how to navigate this world. My dad is a constant reminder that my family comes first and I place a huge importance on that in my life.

Media has changed so much since your dad started his career, have you given him any advise/lessons?

I educate him on social media! I think he is starting to get the hang of it now.

Was he encouraging of you wanting to work in the modelling industry?

I think he always knew that I would do something creative and in front of a camera!

When you were growing up, did you know what you wanted to do when you were older?

I wanted to be a ballerina! I just watched a bunch of old videos of me on the stage and felt very nostalgic. Dancing will always be my first love.

What was your first big break?

I feel that I have worked hard to get where I am now. Working with Karl Lagerfeld was beyond amazing and seeing my Guess campaign come to life on billboards and buses was a definite pinch me moment.

What was it like to work with the likes of Dolce and Gabbana and Guess?

An incredible experience! I have loved those brands my whole life and the whole process was quite surreal. I am so lucky that I can work such talented and creative people.

What has been the biggest challenge you have had to face in your career so far?

I am probably not as tall as the industry would like me to be.

What are you most proud of in your life so far?

My strong family love. We are a tight bunch and I wouldn’t have it any other way.

What is your advice for handling social media?

I like to post my photos but I keep my real personality mostly hidden. I like to reveal little snippets on Insta stories now and then but mostly it is so my fans can keep up with my work. I don’t really take it too seriously.

Where do you draw the line on what to keep private?

I am comfortable sharing some of my life through photos. It has become the norm these days. My friends and I have an unwritten code on what we know is private stuff.

You have had high-profile relationships [including Justin Bieber], is it hard dating in the media spotlight?

It is not ideal! You have to develop a really thick skin and trust your relationship.

What do you do for fun when you’re not working?

I love to work out, to hang out with my friends, see my family and go watch any form of dance. I also love to chill out on the couch and catch up on TV and movies.

Do you choose comfort or style?

My stylist describes me as a “sexy tomboy”! I like to have a different vibe going on, I love bomber jackets and street styles mixed with high-end pieces.

What is next in the pipeline?

I think acting will be inevitable!

BITESIZE

WE WENT TO Hailey’s private birthday party, Mrs Sippy, Double Bay.

WE DRANK lemon, lime and bitters.

HAILEY WORE Mathieu Mirano dress.

KATE WORE a MLM dress.

Date with Kate, Fashion

Date with Kate: Natasha Oakley

15th February, 2015
Having lunch with Natasha Oakley on Hayman Island. Photo: Caroline McCredie

Having lunch with Natasha Oakley on Hayman Island. Photo: Caroline McCredie 

Swimwear model and entrepreneur Natasha Oakley co-founded the popular blog A Bikini A Day with her best friend, Devin Brugman, and it has notched up more than 445,000 Instagram followers. Oakley, 24, has since launched her own blog and it’s become an internet sensation, attracting over 864,000 Instagram followers. I caught up with the Australian-born, Los Angeles-based swimwear designer and Sunglass Hut ambassador to chat about her life on the move, the work that goes on behind the scenes and what makes a perfect bikini.

You seem to have such a glamorous life through your blog and social-media channels. Is it really that glamorous? 

It’s definitely a mix of both because I do travel so much so there is a lot time on flights and long car trips, which is not so glamorous. It gets pretty busy and we have to keep up with creating a lot of content and keeping all of our followers and clients happy. So it’s a lot of work.

Do people realise the hard work that goes into it behind the scenes? 

No… people see those photos of me at the beach and think that’s all I’m doing. But I have a swimwear label, I have two blogs and I also work with a lot of brands all over the world. So it is all of that mixed in together. Devin and I wear many hats, are basically like accountants, photographers, videographers, make-up artists, stylists … We do it all! I think people think that we have a big team behind us that’s helping us to produce everything, but we don’t.

You’ve got such a huge international following – how did it all start for you?

It all really did start so organically because I have always grown up on beaches. I had my own photo-and-video production company and I lived in LA and I started working with a few swimwear brands over there and my best friend, Devin, started assisting me on the photo shoots. I was also shooting all the swimwear look-books and behind-the-scenes videos for brands in LA. So I just built a relationship with the swimwear world. We thought: we clearly have an obsession with bikinis and I think we should start something and do something more with it. And just one night on our couch in LA we started A Bikini A Day. The reaction was so huge that I started my own personal blog so that my followers could know more about my travels, lifestyle, fashion and beauty routine.

You have your own swimwear line. How did that begin? 

[Devin and I] just launched Monday Swimwear at the beginning of last year and our collection sold out within the first two months. We just wanted to create our own collection that’s pretty much perfect in our eyes. For me, I’m in a bikini 365 days of the year; I just want comfortable bikinis.

In your eyes, what is a perfect bikini? 

For me, it’s comfortable, it’s flattering on your skin tone and I think a classic triangle bikini is just great because it’s adjustable on the top and bottom so it works for all shapes. You can’t really go wrong with it.

You’re photographed in a bikini every day. Do you follow a strict fitness regime?

I always have just lived a healthy lifestyle and I think that goes back to my parents. My dad, as he is a surf champion, and my mum was Miss Universe and they both just always worked out and led healthy lifestyles. But I think the Australian lifestyle is all about being fit and healthy.

Having a mum as a former Miss Universe, did she give you modelling tips when you first started out? 

No, actually –  at the start my mum wasn’t very supportive. My mum always said that we have to wait until at least 18 years of age to get into the industry. And now I totally see where she is coming from because it’s easy when you’re young to just get caught up in what agencies say about you and go to castings and be rejected. But I’m lucky that I’ve sort of created my own destiny rather than going to castings and relying on other people’s opinions of me. I would have been too short to be a model but I’ve just said, “OK, I’m going to make this company and I’m going to model bikinis all around the world.”

What was it like to be asked to be join the likes of Georgia May Jagger and be an ambassador for Sunglass Hut?

It was really exciting because I’ve always shopped at Sunglass Hut – ever since I was little – and I’m always in sunglasses, so it is the perfect fit. To be a part of Sunglass Hut’s 94 Shades of Summer campaign and to be alongside global ambassadors Georgia May Jagger and the Richards sisters was so exciting.

You were recently named a Woman of Influence by ModelCo . What was that like? 

That was an honour as well. I think the best part was getting to know Shelley Barrett [ModelCo CEO and founder] and other Women of Influence.

 

BITE SIZE

WE WENT TO Aquazure at One&Only, Hayman Island.

WE ATE Spanish charcuterie and Spanish cheese, seafood paella and slow-cooked Cape Grim brisket

WE DRANK One&Only Colada

NATASHA WORE A Zimmermann jumpsuit and Manning Cartell heels.

I WORE a Dion Lee top and pants.

 

Beauty, Fashion, Lifestyle

ModelCo Women of Influence

10th December, 2014

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I’m always busy and on the go with my job but I’m also the first to admit that it also gives me the opportunity to enjoy some pretty amazing experiences sometimes. One such amazing experience was recently hanging out on an island with some truly wonderful and inspirational women. I was lucky enough to be invited to the Women of Influence event organised by Shelley Barrett, the founder and CEO of ModelCo. The event took place at the One & Only resort on Hayman Island (a truly spectacular resort, but that’s a post for another time!) which provided a picturesque backdrop for a few days of female bonding.

Shelley gathered together a great group of women that included Erika Heynatz, Anna Heinrich, Sally Obermeeder, Tash Oakley and Melissa Hoyer. I’ve known some of these women for years and while we sometimes run into each other at various events, it was nice to actually spend some proper down time together. We spent the three days relaxing on a boat cruise, trading stories over lunches and dinners and enjoying a cocktail or two. (I wish more work days involved lounging by a pool!). It was also lovely to be able to have Luke and Sophia there to enjoy the experience with. One thing is for sure, I left the event truly inspired.

Hanging out with Shelley Barrett

Hanging out with Shelley Barrett

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Trying to get everyone together for a group shot…

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And we finally got it!

So, tell me. Who are some of the women that inspire you and why?

Beauty, Date with Kate

Date with Kate: Shelley Barrett

8th December, 2014
Lunch with Shelley Barrett

Lunch with Shelley Barrett 

Shelley Barrett is the founder and chief executive of ModelCo, a renowned Australian beauty brand whose ambassadors have included Elle Macpherson and Dannii Minogue. Barrett recently hosted a ModelCo Women of Influence event on Hayman Island, where she told Kate Waterhouse about creating the business, balancing family life and working withTransformers actress Rosie Huntington-Whiteley.

How did you first get into the beauty industry?

I have always craved a challenge, and after working with models, hair and make-up artists saw a niche in the market for innovative, quick-fix and multi-purpose beauty solutions … I certainly didn’t realise at the time that I was starting my own beauty company! What started as a pet project turned into a global brand before I knew it.

What has been the most challenging experience you have faced as a business owner?

Expanding internationally sounds glamorous but can be challenging to manage global distribution. I have learnt that it is far more strategic to conquer one market at a time.

What’s your best advice for someone starting a new business? 

Understand the business that you are going into. Surround yourself with people who have more knowledge than you and who can guide you through the process. Work out the funds you need to start up and then double them! My motto is to never give in, never give up and never take no for an answer. I think this is what enabled me to build my business and succeed beyond my wildest dreams.

You recently hosted a Women of Influence event. What inspired you to do it?

Over the years I have had a long standing association with Hayman Island, hosting some of ModelCo’s largest and most influential beauty events and photo shoots on this island. I particularly wanted to bring together a group of women who could experience not only the picturesque location but also the supreme elegance of the One&Only Hayman Island resort.

What is the best part about your job? 

I feel privileged and proud to be helping women look and feel their best.

What is the worst? 

Trying to find a work/life balance and still be a present mother to my beautiful girls.

How do you juggle it all? 

Like all working mothers, I find it incredibly challenging to balance a career with raising my children. I make it a priority to sit down and have breakfast with my girls before the hectic day takes over. I am fortunate enough to have great help at home and family on call, so this enables me to plan time around my busy work schedule to spend time with kids, exercise and have a great business. I also try not to over-commit too far in advance and keep my diary as free as possible.

What has been your biggest personal and career highlight?

My girls are undoubtedly my biggest personal highlights – watching their personalities grow brings me great pleasure. Career-wise I am always happiest when giving advice to young women in business and offering support to those starting out with just a dream.

Do you hope your daughters will follow in your footsteps?

I just hope to set a good example for the girls so they know that hard work and determination are important in whatever career they choose.

The beauty industry is a big business. How do you stay ahead of the competition? 

The single most important thing we keep top of mind is to stay ahead of the curve by producing truly unique and innovative products which are smart beauty solutions, not trend-based.

Growing up and in your profession career, do you have a mentor or someone you look up to?

My mother! Mum has instilled a strong work ethic in me. I had an amazing example in Mum of a woman who worked so hard doing so many different things for our family.

What’s your personal mantra? “Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do.”

You’ve had some famous people as the face of your brand. What inspired you to work with Rosie Huntington-Whiteley?

Rosie is wonderful to work with; she truly encapsulates the ModelCo brand. We love that she makes everything look so effortless and glamorous and appeals to such a mass audience.

What is she like to work with?

She is one of the loveliest, most down-to-earth models I have worked with. She exudes an English charm that endears her to everyone.

If you hadn’t gone down the beauty career path, what would you be doing?

Definitely marketing something creative and innovative.

What do you do for fun?

I love to travel; I love to entertain with my family and friends; I play a great game of tennis!

BITE SIZE

WE WENT TO Pacific, One&Only Hayman Island

WE ATE Just-shucked pacific oysters, steamed king prawns, blue swimmer crabs with dippers and squeezers

WE DRANK Perrier Jouet

SHELLEY WORE Zimmermann dress Pierre Winter Fine Jewels, Louis Vuitton shoes

I WORE a Jac + Jack shirt dress.

Beauty, Date with Kate, Fashion

Date with Kate: Rosie Huntington-Whiteley

8th September, 2014
photo with Rosie Huntington-Whiteley

Breakfast with Rosie Huntington-Whiteley

British actress and model Rosie Huntington-Whiteley has modelled for the likes of Burberry, starred in Transformers: Dark of the Moon and, most recently, snagged a role in George Miller’s coming Mad Max Fury Road. The 27-year-old was in Australia last week as an ambassador for ModelCo to launch its natural skincare collection. She talked to me about landing the Mad Max role and what’s off limits when it comes to social media.

Continue Reading…

Fashion, Social

MODELCO ROSIE HUNTINGTON-WHITELEY LAUNCH

11th July, 2013

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Dannii Minogue

Dannii Minogue

Yeojin Bae

Yeojin Bae

MODELCO

Dannii Minogue, Shelley Barrett and Rosie Huntington-Whiteley.

Dannii Minogue, ModelCo CEO & Founder Shelley Barrett and Rosie Huntington-Whiteley.

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Last night ModelCo hosted a black tie affair at Hayman Island Resort to welcome their new brand ambassador Rosie Huntington-Whiteley. Rosie, dressed in Calvin Klein, mingled with guests and posed for photographs. Magazine Editors and VIP’s enjoyed an intimate dinner with the guest-of-honor while enjoying Laurent-Perrier champagne and listening to the tunes of Emma Birdsall.