Nothing beats buying a beautiful designer item but they’re often a significant investment so I always make sure I am strategic about what I’m purchasing to ensure there’s no buyer’s remorse involved. Here’s what I always look for…
Is it really popular?
I steer clear of the ‘it’ bag of the season. If I’m shopping for an everyday bag that’s going to be carrying everything from my essentials to my laptop then I make sure that I opt for something that’s a signature item for the brand but not ubiquitous. I don’t like having a designer bag that everyone has because I feel they go in and out of fashion just as quickly as they come in. Plus you don’t want people being able to immediately identify that your bag is from a 2014 collection! To combat this I always ask the shop assistant if it’s a style they intend to do again so it’s not so identifiable to a particular year.
Finding a unique style
I’m the complete opposite in my approach to evening bags and shoes. If I’m buying something special like a clutch I like to make sure they’re not making further runs of it because I want it to be a one-off. The same rule applies when I’m shopping for statement heels. I want them to be quite unique so I don’t want them coming back season after season.
Researching what’s out there
I used to do a lot of shopping whenever I went on an overseas trip but these days that’s impossible as a mum, especially now with two little girls to entertain. So most of my designer purchases are made online these days. I always make sure to visit various websites such as Net-a-Porter, Nordstrom and Matches Fashion to see what’s available. One way I make sure I’m only getting up to the minute releases is to click on the ‘What’s New’ section when I’m browsing websites. That way I’ll only be seeing current stock.
Double check the size
Shopping online at the high end e-tailers is often a little easier as doing returns is fairly straightforward if something isn’t quite right. However I always do a check on the size just to be sure it’s the right fit. If it’s true to size generally choosing your normal size will be fine, however if it’s not I always check if I’ve bought the brand before and see if there’s something in my closet that I can cross check the sizing against.
Always opt for classic
I’m all for taking a fashion risk or two but when you’re making a purchase that’s quite expensive it pays to think longevity. I always opt for neutral colours and opt for classic styles so I know that I’ll end up with something that will last in my wardrobe season after season.