This week David Jones launched its Autumn Winter 2014 collections with a dramatic presentation on the seventh floor of the David Jones Elizabeth Street Store. Over 300 guests were transported through a magical garden as the entire space was filled with stunning floral arrangements that were created by florist Saskia Havekis from Grandiflora. Over 50 Camellia Sasanqua trees were used to create the atmosphere along with ivy, twisted winter branches and deep cobalt blue hydrangea stems as well as beautiful giant gold moths that settling onto sprouting mushrooms. A front row powerhouse included Great Gatsby star Elizabeth Debicki. Oscar nominee and four time nominated Emmy winner Rachel Griffiths and the stunning mum-to-be Megan Gale.
David Jones launched Spring Summer 2013 with high impact as new Fashion Ambassador Jessica Gomes made her first official appearance on the runway to open the show. With a set of rich white walls, poolside bars and bougainvillea, David Jones’s iconic On Seven space took guests on a jetset adventure to a European summer as they viewed the latest summer trends.