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Emma Freedman

Date with Kate

Date with Kate: Emma Freedman

8th November, 2015
Breakfast with Emma Freedman. Photo: Janie Barrett

Breakfast with Emma Freedman. Photo: Janie Barrett

Emma Freedman is an Australian television personality and radio presenter. She is also the daughter of five-time Melbourne Cup-winning horse trainer Lee Freedman. Emma, 26, talks to me about winning Dancing with the Stars this year, her new radio venture and, as an ambassador for David Jones, her love of fashion on the field during racing season.

What’s a day in the life of you?

At the moment, a day in the life would be getting up pretty early to exercise. So, yoga, run, Pilates, something like that, wanting to try and keep my dancer’s figure. And at the moment I’m going through the second edit of my young-adults novel called Turning Pointes. It’s about a ballet school and for nine- to 13-year-old girls.

What was it like to win Dancing with the Stars?

It was a big win and we weren’t expecting it. I had worked really hard. But I think the biggest thing that I got out of it was the incredible friends you make on the show, because you’re all going through this really weird ride together and having to kind of muster up the courage to get out there and … perform a dance you’ve learnt three days before.

You say you had to muster the courage … were you able to let go?

Totally. Everyone is used to seeing you in gumboots in the morning weather and there you are [dancing] … and it’s like, “Here’s my body, Australia” [laughs].

Are you enjoying your new radio role as host of The Scoopla Show and national drive news presenter on 2DayFM? 

Radio is awesome because I can go in dressed mostly in whatever I want. It’s delivering news or entertainment news and you’ve got to make it a bit engaging. People want to be able to listen to you and have an image in their mind as to what you’re talking about. So I like that creative element.

Everyone was shocked when you left Channel 9.

Yes, everyone was very shocked, including myself! When everyone asks me still what happened, I can only kind of tell them what I know, which is that it was budget cuts and possibly a different direction for the couple of shows that I was working on.

Do you miss live TV?

I do, but I don’t at the same time. I get my live fix each night with radio because it’s an adrenalin rush.

You and your family are heavily involved with racing. What were your commitments during the Spring Carnival?

My big two projects were with David Jones on Caulfield Cup Day and then Lexus Design Pavilion on Derby and Cup.

Do you prefer the fashion or the racing side when it comes to races?

Oh, that’s like the hardest question in the world. It’s like choosing between children. I do love the racing side, to be honest. I love that kind of old-world feel, that kind of tradition that racing has around it as a sport – and particularly this time of year, I think. I’m so full of admiration for all the trainers and jockeys and owners and everyone who works at the stables across the country … I do love the fashion side of it as well though, obviously, and I think that’s only natural for a young woman to have a kind of fondness for that part of racing. But it would be by the shortest of like half-noses; racing as a sport would win over fashion.

You have done many interesting stories in your journalistic career. What’s the most memorable moment for you?

One of my most amazing was hosting a show last year with Usain Bolt. And then, one of the stories that I’m most proud of that I put to air was a profile piece on Tommy Berry, who I absolutely adore. If he has a winner on a big day, I still text him and he always replies back. He’s such a sweetheart. And then, in the last kind of eight or nine months, I guess, I’m just really proud that I was able to get back on the horse quickly with Jules [Lund, her co-host on The Scoopla Show]. I don’t often say I’m proud of myself because I’m so self-critical and I’m quite a big perfectionist. But I, honestly, can look back on that process and say, “I gave it everything”.

If you could have any job in media, what would be your dream role?

Honestly, I kind of think about things differently nowadays; I don’t think of like a one role that I would love. But I think of areas that I’d love to work in more. For me, whether it’s radio or television, like the live format is just, I want to keep doing it. Racing and sport, they’re both areas that I love and then I’ve developed knowledge and a keen interest in.

Who do you look up to and admire?

I think Edwina Bartholomew – her work, right at the moment, is through the roof. I’ve seen it first-hand and I think she’s just an amazing woman to do what she does. Bruce McAvaney – obviously he’s just the Dwayne of sport – I love how he stuck to his guns over the years. What he does works for him. He has become this figure of like eternal knowledge. He works so hard at it. In radio, I do look up to Jules. He’ll love me saying that. But he’ll also be embarrassed by that at the same time. Jules is like a hard worker. But he is a really kind soul.

What do you do in your spare time?

I’m so boring – I don’t have any weird hobbies. But, mostly, I exercise. I eat great food and cook great food – not always great in terms of quality, but in terms of nutritional value. I have a good glass of red, watch the footy, hang out with friends.

 

WE WENT TO The Boathouse, Balmoral Beach.

WE ATE Market fruit plate with yoghurt and honey; avocado and tomato on charred toast with goat’s curd and fresh basil; buttermilk scones.

WE DRANK Mixed fruit juices.

EMMA WORE A Camilla and Marc dress and Scanlan Theodore boots.

I WORE a Zara shirt and Skin and Threads jeans.

 

 

Fashion, Social

Derby Day: Lexus Design Pavilion

3rd November, 2014

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Lexus Design Pavilion was the place to be on-track at Derby Day during the iconic Melbourne Cup Carnival. Upon entry guests were blown away by the stunning flower installations by sustainable designer, Joost Bakker. Then upstairs Attica’s Ben Shewry presented a capsule restaurant concept. With a reservation waiting list extending three months and steadfast reputation as one of Australia’s foremost culinary names, the restaurant was one of the most anticipated and special experiences within the entire Birdcage. VIP guests included Terry Biviano and Anthony Minichiello, blogger Margaret Zhang, Jesinta Campbell and Emma Freedman.IMG_7270

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David Novak piper,Chyka Keebaugh,Neale Whitaker  Edwina McCann  Ellie Aitkin,Alina Barlow  Ellie Aitkin,Hoda Waterhouse,Alina Barlow  Emma Freedman2      Henry Holland,Romy Frydman2       Hoda &Tom Waterhouse4           Jacinta Campbell2 Jamie Durie,Margaret,Zhang    Kelly Landry,Anthony Bell  Kelly Landry,Terry Biviano   Kerri Anne &John Kennerly2 Luke,Kate Waterhouse Luke,Kate Waterhouse2 Maree Andrews,Alina Barlow Maree Andrews,Alina Barlow3  Margaret Zhang2                 Pip Edwards,Tanja Gacic,Leah Simmons2             Tanja Gacic

Social

VAMFF Opening Red Carpet Event

18th March, 2014
Jessica Gomes, Megan Gales & Montana Cox.

Jessica Gomes, Megan Gale & Montana Cox.

Virgin Australia Melbourne Fashion Festival (VAMFF) Opening Event was a star-studded event. Models Jessica Gomes and Montana Cox hit the runway while, VIP’s including mum-to-be Megan Gale, Emma Freedman and Rachael Finch sat front row and took in the latest autumn/winter trends.

 

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Fashion, Social

Magic Millions Raceday

17th January, 2014

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The Magic Millions Raceday took place at the Gold Coast Turf Club. The VIP marquee was the place to be; guests were treated to flowing Moët & Chandon and a delicious menu by Matt Moran. The Magic Millions Sales and Raceday have established their reputation on the international racing scene, and have fast become “must be there” events worldwide for buyers, punters and fashionistas. Raceday wouldn’t be complete without Myer’s famous Fashions on the Field competition and this year Magic Millions will host the Queensland State Final.

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Social

Perpetual LOYAL Ladies Lunch

4th December, 2013
Guillaume Brahimi, Kelly Landry-Bell, Anthony Bell

Guillaume Brahimi, Kelly Landry-Bell, Anthony Bell

Kyly Clarke.

Kyly Clarke.

Terry Biviano & Anthony Minichiello.

Terry Biviano & Anthony Minichiello.

Terry Biviano.

Terry Biviano.

Rosie Jacobs & Emma Freedman.

Rosie Jacobs & Emma Freedman.

Jude Bolton, Anthony Bell & Larry Emdur.

Jude Bolton, Anthony Bell & Larry Emdur.

Sam Armatyge & Natalie Barr.

Sam Armatyge & Natalie Barr.

Kylie Gillies.

Kylie Gillies.

Kylie Gillies & Sam Armatyge.

Kylie Gillies & Sam Armatyge.

Magdalena Rose & Sandra Sully.

Magdalena Rose & Sandra Sully.

Cass Stefanovic, Terry Biviano, Kelly Landry-Bell, Sacha Calligeros & Lynette Bolton.

Cass Stefanovic, Terry Biviano, Kelly Landry-Bell, Sacha Calligeros & Lynette Bolton.

Anthony Minichiello, Guillaume Brahimi & Jude Bolton.

Anthony Minichiello, Guillaume Brahimi & Jude Bolton.

Last week, on the eve of the iconic Rolex Sydney to Hobart Yacht Race in which Perpetual LOYAL will return in 2013, the stunning sailors wives and girlfriends of the super yacht – including Kelly Landry-Bell, Terry Biviano, Cass Stefanovic, Sylie Emdur, Julie Kearns – plus another 140 truly loyal ladies attended the first ever LOYAL Ladies Lunch at Guillaume at Bennelong to raise money for the LOYAL Foundation’s major beneficiary, the Humpty Dumpty Foundation. $72,000 was raised on the day and will go to buy vital children’s medical equipment for hospitals and health services throughout Australia.

Photography: Belinda Rolland.