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Ginger & Smart


Australian Fashion Week 2017 Day Four Wrap Up

17th May, 2017

The Shows: Ginger & Smart, We Are Kindred and the Maggie Marilyn launch

Where: On site at Carriageworks for We Are Kindred; Offsite at the Art Gallery of NSW for Ginger & Smart

My day started… early with the first show kicking off at 8.30am for a 9am start for the Ginger & Smart show at the Art Gallery of NSW. I was up at 5am with the kids and out the door by 7.30am to make it to the show in time through peak hour traffic.

My outfit today… was all about colour. I wanted something vibrant and colourful. I opted for a pant and shirt combo to mix it up from my previous looks.

Favourite show… Ginger & Smart.

The one look I fell in love with… the soft pink dress at Ginger & Smart (pictured below) which had such unique detailing and texture.

Parties/events I attended… a lunch for New Zealand designer Maggie Marilyn at The Dolphin at Sydney’s Surry Hills. It was so nice to sit and enjoy lunch with other industry people. I also did a quick photo shoot at Sun Studios in Alexandria between shows. The shoot was with Dion Lee as he is putting together a portrait series to bring to life the Dion Lee [SUIT] collection and pays tribute to the women that have inspired the brand since its inception in 2009. I felt very honoured to be involved.

Big trends I saw… big silhouettes, ruffled textures, bold colours, interesting shapes and structures, sheer tulle, bold prints and organic prints at Ginger & Smart. Meanwhile at We Are Kindred it was ultra feminine with lots of lace, pastels, prints, florals, along with layering of textures and a touch of boho.

Big trends I saw on attendees… there was more suiting on show along with bomber jackets and faux fur in bold colours.

What I ate/drank… at the Maggie Marilyn lunch I enjoyed antipasti followed by roast chicken with wood fired fennel, pizza romana and salad.

Photography and Video: Sophia Athas


Ginger & Smart Spring Summer ’15

11th April, 2014


Ginger & Smart’s signature look of tailored dresses and graphic digital prints hit the runway as part of their Spring Summer 2014/15 collection, titled Dualism. The sleek, polished, wearable collection consisted of pencil skirts, fluttering blouses and evening dresses in a mix and match of materials, prints and textures.

Continue Reading…



25th March, 2013

The launch of the Westfield Bondi Junction 10 Sydney Fashion Icons campaign look place at Sydney’s hot spot, Pelicano. Photographer and fashion blogger Candice Lake shot the campaign, which I was lucky enough to be apart of. Other fashion icons included Annabella Barber, Brett Chan, Isabelle Cornish, Daimon Downey, Pip Edwards, Elle Halliwell, Kate Peck, Byron Spencer and Camilla Freeman-Topper. Westfield also celebrated the premiere of Fashion Lust, a short-film-fashion-fantasy directed by Gracie Otto, starring Candice Lake and David “Wolfman” Williams. Check it out…

Camilla + Candice

Westfield/Candice Lake

Pip + Adam

Kate Waterhouse &  Claire Fabb

Ginger + Smart