Every once in awhile a bag comes along that really taps into the fashion zeitgeist. Enter Los Angeles based brand Cult Gaia’s Ark bag (below) which is a favourite bag of many a fashion blogger along with A-list celebs including Jessica Alba, Michelle Williams and Rosie Huntington-Whiteley. A refreshing change from your usual ‘it’ bag which typically comes with a four figure designer brand price tag, the Ark bag starts at an affordable $150. In keeping with the trend towards adopting pieces in natural fabrics, the Ark is made from bamboo giving it an earthy touch, however its sculptural style keeps it completely contemporary. If the style isn’t quite your thing Cult Gaia have also introduced a crossbody bag and a top handle bag which looks ultra modern and would be a definite talking point each outing it had.