Samuel Leetham and Saasha Burns are the husband and wife team behind achingly cool vitamin brand BEAR. The brand’s minimalist aesthetic from its packaging to its Instagram account would not look out of place on a beauty campaign however its their commitment to producing quality products which makes BEAR stand out in an overcrowded vitamin and supplement market. Their bespoke line of essential vitamins (there are four in the range) focuses on using quality ingredients of the highest quality and proven efficacy.
According to the couple, “We’re working with some amazing suppliers all over the world, from a globally certified organic farm on a Tibetan plateau to a family owned organic farm in the Byron Bay hinterland. BEAR uses activated ingredients which are more readily absorbed by the body and can therefore provide more immediate benefits.”
Here Samuel and Saasha chat to me about all things wellbeing including their tips for a healthy lifestyle and number one go-to meal…
What is a day in the life of you?
Every day is so different, which we love. We could be focusing on BEAR product development, working on our marketing strategy, catching up with our team, creating content, or organising our next trip away. We love being close to the beach and getting away to Byron Bay whenever we can, but spend most of our time between Sydney and our hometown Melbourne.
We are currently based in London and are planning our BEAR US launch in Palm Springs next month, which is pretty exciting. We love starting the morning with a glass of water with lemon and our EXPLORE Essential Daily Vitamins. We find walking is the best way to clear our mind and discover a city, and at the moment we love the routine of getting a coffee from Modern Society and wandering down Redchurch Street to The Ace Hotel. It’s a great spot full of creatives working away in the heart of Shoreditch. It’s going to be hard to leave!
What does healthy and fit mean to you?
For us, health is all about balance. We love enjoying simple, high quality food and seeking out unprocessed, unrefined ingredients to support and strengthen our body and mind. We love spending time outdoors and enjoy running, walking, yoga and swimming in the ocean to stay physically fit, and most importantly motivated and inspired.
What inspired the BEAR range?
We both love thoughtful design and quality products. We love discovering bespoke international brands on our travels and have always been drawn to objects with a clean, minimalist aesthetic with a clear point of difference. Throughout the BEAR journey, we have been inspired by strong Australian brands such as Aesop and New York based Le Labo. We wanted to create a gender neutral product that fit seamlessly into your morning beauty and grooming routine, and contained the highest quality, simplified ingredients proven in efficacy, safety and stability.
What is your favourite product in the BEAR range?
We love EXPLORE which was specifically designed for travellers. It’s a great ‘all rounder’ with a strong B Vitamin foundation for energy support, together with Vitamin C to help promote improved immune function and antioxidant Vitamin E to protect against cellular damage. Rhodiola is another great ingredient to help fight fatigue, improve stress adaptation and enhance physical performance.
What’s your go-to healthy meal?
We naturally eat meals that contain fresh, wholesome ingredients that are unrefined and unprocessed wherever possible. We love starting the day with a good brekkie, and can’t go past poached eggs on sourdough with avocado.
What are your tips for maintaining a healthy lifestyle?
Get a good night’s sleep, walk wherever possible, drink lots of water, take a BEAR Essential Daily Vitamin everyday, and spend time in nature.
What do you do to wind-down?
Spend time with family and friends, ideally by the beach, drinking wine in the sunshine.
What could you not live without?
Our family and friends, the beach and the sun!