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black friday

Fashion, Shop

My top Black Friday sale picks (including pieces I have in my wardrobe)

24th November, 2023

PSA: this outfit is now on sale!

If you’re starting to feel a little overwhelmed with all the Black Friday sales then you’re not alone. My inbox/Insta/phone keeps blowing up with sale offers and it’s getting a little crazy trying to keep track of them all. The thing with a huge retail event like this is that it feels like everyone’s on sale and there’s a sense of urgency that you have to snap up everything or miss out. But, take a deep breath because remember buying something on sale that you won’t end up wearing isn’t really a bargain, it’s just a waste of money.

To make better purchases, I tend to check out my favourite brands first and foremost on Black Friday as I know that I like their style, and there’s probably already pieces that I have my eye on and if I’m lucky, they’ll be reduced! (I’ve also seen some pieces I already have that are now on sale, so if you liked anything from any of my outfit posts throughout the year, now is the time to look.)

In the interests of doing some retail reconnaissance I checked out a few of my go-to brands for some summer buys, and rounded up a few great pieces from each label that I think are definitely worth the spend. Remember, if you’re looking for an outfit for an event (hello, Christmas and New Year’s Eve!), to spruce up your work wardrobe for next year or simply to fill a gap in your outfit rotation, now is the time to do some searching because you may just find some great pieces at a fraction of the price. Happy shopping!


Viktoria and Woods








Rebecca Vallance



How to shop the Black Friday and Cyber Monday sales and come away with a great bargain

20th November, 2023

Black Fridays sales are a traditional American retail event that has made its way to Australia, along with its online counterpart Cyber Monday. Whilst not all shops will do in-store sales in Australia, you will be able to nab plenty of bargains online both here and overseas. There will be flash sales that run for a small amount of time whilst other retailers may offer big discounts over a day or a few days to its customers. This is the ideal time to nab Christmas presents, a new outfit for New Year’s Eve or just something that you’ve had your eye on for ages. However to grab yourself a true bargain, it pays to be savvy and employ a strategy so you don’t come away with an impulse purchase that you’ll never use.

Here are a few of my tips for scoring yourself some great buys and learn how to shop Black Friday and Cyber Monday sales like a shopping whiz.

Visit your fave retailers in the lead up to both days

There are some stores that will offer discounts well before Black Friday and Cyber Monday so it pays to check them out to see what’s on offer. You may be able to grab something early and beat the rush but still pay a significantly discounted price. To make this easier bookmark all of your regular shopping haunts so you can efficiently visit them in the lead up to the big sale days.

Sign up to your favourite retailers’ newsletters and social media feeds

If you haven’t already be sure to sign up for the newsletter of your favourite stores. This is often where you’ll find out about what’s on offer, with some giving loyal customers a sneak peek before everything kicks off.

Also follow your go-to brands on social media via Facebook, Instagram, Twitter and TikTok. Most stores will often use these channels advertise their sales and you don’t want to miss out on a potential bargain.

Map out your target buys

Have a checklist of what you want to buy well ahead of time. This will help you hone in on what it is that you really need and want as opposed to buying something that you’ve just spotted but may not necessarily find much use for. Also you can check ahead of time which stockists offer what it is you’re after so you know exactly where to go when sale time starts.

Shop around

If there’s a particular item that you have in mind then check out a few different stores to see how much they are selling it for. This will allow you to find it at the best price. Often one retailer may offer it at the lowest price but on Black Friday and Cyber Monday other retailers may be offering huge discounts which will allow you to snap it up at a fraction of the cost.

Try on what you can in person

If you’ve got your heart set on a few things make the effort to try them on in person so you know exactly the size you’re looking for. This is especially important for buying online where you may have to act quickly and you don’t want to miss out because you’re still umming and aaahing about what size you should get.

Shop consciously

As with all sales my golden rule is not to get swept up in the excitement of it all and try to stick to a shopping list. Whilst something might be cheap at the start, it’s really not if I find I’ll hardly use it and it just ends up gathering dust in my closet. That said, it’s definitely a great time to snap up some good buys and take advantage of all the deals on offer. May the shopping gods be ever in your favour!

Tell me—what’s the best bargain you’ve ever got from sale shopping?


11 things I’ve worn on Instagram that are now on sale!

25th November, 2022

It’s serious sale time and with Black Friday markdowns happening with so many brands, it’s time to take advantage of them! I’ve rounded up a few pieces I’ve worn and shared on Instagram as they’ve now been discounted. I often field questions about various outfits I post, so if you liked a particular piece now is the time to snap it up!


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A post shared by Kate Waterhouse (@katewaterhouse7)

Wore this pink Aje dress to an event hosted by the brand and it’s the perfect party look. Aje is currently offering 25% sitewide, along with 25% off sale items so if you’re a longtime fan of the brand like I am, now is the time to stock up.



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A post shared by Kate Waterhouse (@katewaterhouse7)

Loved this Rebecca Vallance dress that I wore to Derby Day just a few weeks ago. It’s a classic style and an LBD never goes astray in anyone’s wardrobe. There’s currently 30% off sitewide so run don’t walk!



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This is the perfect little summer shift dress. It’s simple enough to be able to mix and match with various accessories and footwear, but the lace elevates it into a special piece that can be worn to an occasion. LeoLin are offering 25% off sitewide if you want to make this little number yours.



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Can’t speak highly enough about matching sets, and this two-piece look from Viktoria and Woods is perfect for wearing to drinks or dinner. It’s currently 20% off so well worth the splurge if you’ve had your eye on it. I can definitely attest to how wearable it is!



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Scroll to the second pic and you’ll see my fave pair of neutral trousers. I wore these Viktoria and Woods pants over in London non-stop while I was there for work and they’re the perfect versatile piece to wear casually or dressed up. Highly recommend.



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A post shared by Kate Waterhouse (@katewaterhouse7)

Viktoria and Woods can do no wrong! This pants and top combination is a fave of mine, but I can attest to how easily wearable the two are separately. I’ve been able to mix and match them with so many different pieces in my wardrobe.



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A post shared by Kate Waterhouse (@katewaterhouse7)

This peachy coloured top is perfect worn on its own or layered under a jacket. I think it’s the perfect hue for summer, plus I love the cut-out design.



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A post shared by Kate Waterhouse (@katewaterhouse7)

I have worn these Aje heels non-stop since I got them. White is a really versatile colour to have as far as heels go, and I like the metal ring design and the strappy detail. It’s a shoe that’s easily paired back with multiple looks, but also makes a statement.



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A post shared by Kate Waterhouse (@katewaterhouse7)

I wore this to launch Sophia the Show Pony so it has special memories for me. With pink definitely one of the colours that’s going to be huge over summer, this is one dress that you’re not going to regret snapping up.

Fashion, Shop

Black Friday sales round up

27th November, 2020

What better way to celebrate the fact it’s Friday than take advantage of the Black Friday sales. That’s right, if you’ve had your eye on something for awhile now might be the perfect time to snap it up for a fraction of the price. I’ve rounded up a few of the best sales online so all you need to do is get ready to add to cart.

ASOS: extra 20% off outlet and sale

Sephora: 20% off with minimum spend of $120; 15% off with no minimum spend

Italist: save up to 60% off AW 20/21

The Outnet: extra 25% off (excludes just in)

Farfetch: extra 20% off sale items

24S: 20% off your order (minimum spend applies)

Shopbop: 20% off your order of $200

The Iconic: 30% off selected styles

Boohoo: 50% off everything + an extra 10% off

Missguided: 50% off everything + an extra 20% off

Pretty Little Thing: up to 75% off everything

Net-a-Porter: up to 50% sale items, with an extra 15% off marked items

General Pants: 30% off sitewide

Bonds: 40% off sitewide (some exclusions)

Priceline: 50% off select makeup, skincare and haircare

Cotton On: 30% off everything sitewide

Mecca: discounts of up to 50% off online

Myer: Super sale sitewide, various offers

The Undone Store: 20% off everything (excludes ‘new season’ items)

Parlour X:  up to 50% off sale items

Moda Operandi: up to 50% off Black Friday sale items

Mode Sportif: 20% off Black Friday sale items

My Theresa: up to 50% off sale times, plus an extra 10% off selected sale items

Country Road: 20% off everything in-store and online

Seed Heritage: 20% off everything in-store and online

David Jones: save up to 50% off on selected fashion, shoes, accessories

Camilla and Marc: up to 60% off private sale (must register to enter)

Rebecca Vallance: up to 60% off

Steele: 25% off almost everything

Bec and Bridge: Shop up to 60% off the cyber edit

Aje: 20% off sitewide

Matches Fashion: extra 10% off

Superga: 30% off full price styles

Hype: up to 50% off selected styles

Peter Alexander: 20% off storewide

Bassike: 30% off Black Friday sale items

Zimmermann: select sale items

Viktoria and Woods: 25% off selected styles

Showpo: 20% off sitewide

The Daily Edited: 20% off storewide

Sportscraft: 20% off full price items

Uniqlo: select Black Friday deals in-store and online

HM: 20% off everything

Zara: up to 50% off items in-store and online

Sportsgirl: 20% off sitewide

Manning Cartell: 30% off select items

Ginger and Smart: 30% off sitewide

Alice McCall: 30% off storewide

Joslin Studio: take an extra 20% off already reduced styles

Posse: 20% off selected styles


Shop the Black Friday sales!

27th November, 2015

Credit cards at the ready! The Black Friday and Cyber Monday sales in the Northern Hemisphere are always a shopaholic’s dream come true. And while you might not be able to physically get in store you can still take advantage of any offers from the comfort of your own home. There are so many great bargains, discounts and offers to be had so it pays to shop around and take advantage of any great sales. If you’ve been contemplating a big designer splurge or are simply in need of a few new basics in your wardrobe, now might be the time to make a purchase. Here are some of the great offers that are currently floating around online.


You can spend $250+ and save 15%, spend $500+ and save 20%, spend $1000+ and save 25% at Shopbop with the code GOBIG15

The Iconic

Get 20% off when using the Iconic app with the code I0S20


Get 10% off sitewide


Get 20% off everything using the code CYBER

Neiman Marcus

Get $50 off with any regular priced purchase worth $200 and more using the code THANKFUL


Get an extra 25% off selected sale items


Up to 80% off designers Ferragamo, Valentino, Rebecca Minkoff and more


Get 15% off when you spend $150-$299.99; 20% off when you spend $300 – $399.99; 25% off when you spend $400 or more. Just use the code TURKEY at checkout.

Saks Fifth Avenue

Get up to 60% off select items

Photography: Tumblr