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the daily edited

Fashion

Girlboss Q&A: Alyce Tran, co-founder of The Daily Edited

21st March, 2018

The Daily Edited co-founder Alyce Tran

As the co-founder of the hugely successful accessories brand The Daily Edited (TDE), Alyce Tran has made monogrammable leather goods not only a fashion must-have, but a multi-million dollar business. Whilst Alyce initially started her career as a corporate lawyer by day and doing TDE as a side hustle at night (she was literally packing orders to customers in the evening after work), she soon found that her side project was quickly building up momentum. Eventually she made the decision to move into working on TDE full time after saving up a year’s salary to do so. And she hasn’t looked back since. With stores and concession stands around Australia, New York and Singapore, along with their website where it all started, TDE is slowly taking over the world one perfectly monogrammed accessory at a time. And for Alyce, this is just the beginning. Here she chats to me about the key to her success, her go-to pieces and why she never really ever has a day off…

How do you like to start your day?

When my alarm goes off I roll over and grab my phone and have a quick flick through the emails I’ve received overnight from my US team—probably a very unhealthy thing to do but I hate leaving things outstanding.

What’s the last thing you do before you leave the office?

Make sure my to-do list for the day is done!

What’s the highlight of your week?

Friday night—it’s the only night we only have our customer service team on until 6pm, every other night is 9pm so we are able to let our hair down a bit on Fridays!

Describe your style.

Classic and clean.

What are your go-to pieces?

Manolo Blahnik kitten heels, black trousers and a Celine shirt.

Who are your favourite designers?

Celine, Victoria Beckham, Altuzarra and Dion Lee.

Your one must-have accessory?

A TDE tote bag.

The Daily Edited x Dion Lee tote bag and wash bag

Which TDE product is Alyce loving at the moment? She’s currently all about the above tote from TDE’s collaboration with Dion Lee

What do you never leave the house without?

My phone.

What are your go-to beauty products?

La Mer eye cream, Stila Stay All Day foundation and Glossier Boy Brow.

What’s the key to TDE’s success?

This is a hard one! It’s a combination of hard work, being at the right place at the right time and going over and above for our customers.

Why do you think personalisation when it comes to fashion has taken off?

Personalisation has become really accessible with brands like ours offering services that have previously only been offered by luxury brands

Shadow text or classic monogram? 🤔

A post shared by TDE (@thedailyedited) on

What’s one thing you’ve done in your career that you’re extremely proud of?

Hmm we are still so early on with TDE, I think opening a store in New York was a big moment.

How do you like to spoil yourself?

Shopping spree!

What would your ideal day off entail?

I don’t really have full days off but when I do, I like to Netflix and Chill because even when I go out and do something like say go to an art gallery, I feel like I should be getting content for TDE.

What’s one thing you’d really like to do with TDE in the future?

Ensure it is a sustainable business that continues to grow on the trajectory it has been.

How do you stay motivated?

Knowing where we want to get to and thinking about that on a daily basis.

Who is your favourite #girlboss? Who would you like me to chat to in future?
Fashion, Shop

New collab to love: The Daily Edited x Dion Lee

16th March, 2018
Dion Lee with the tote from his collection with The Daily Edited

Dion Lee with the tote from his collection with The Daily Edited

Dion Lee is one of my favourite designers and I’ve worn pieces from his label more times than I can count. His aesthetic is always clean, sophisticated and with a fashion forward spin that makes his designs instantly unique. So whenever he launches anything new, I always think it’s worth sitting up and taking notice. You can bet it’s guaranteed to be on point, especially when it’s a collaboration with one of Australia’s most popular accessories brands, The Daily Edited.

Last year Dion launched his first men’s line and says he was interested in building out the brand to include accessories. “Working with The Daily Edited seemed like an opportunity to really create accessories that felt like they were helping me tell the story of the men’s character,” says Dion. Of the collection, The Daily Edited’s co- founder Alyce Tran says, “I’ve always loved his line and we have collaborated with other designers before so when the opportunity to work with Dion came up we wanted to take the collaboration in a different direction to our previous collaborations with a menswear capsule.”

The range includes three main designs – a messenger bag, a tote bag and wash bag in a chic colour palette of black, navy and khaki. “With men’s wear it’s much more intuitive and personal and it’s more about what I would wear and what I’m attracted to,” says Dion. “The palette was really about things that I would put together and colours that I would work back into my own wardrobe.”

Whilst the range is technically a men’s line the designs are so minimalist that I think it could work equally as well in a woman’s wardrobe. So if you’re looking to spoil the man in your life or are just in the market for a stylish new bag, this is one collab definitely worth checking out.

Scroll down to shop a few of my favourite pieces from the collection

Dion Lee in New York with the tote bag from his The Daily Edited capsule collection

Dion Lee in New York, says the collection is largely inspired by his own wardrobe

The Daily Edited x Dion Lee black messenger bag

TDE x Dion Lee black messenger bag, $369.95

The Daily Edited x Dion Lee khaki tote bag

TDE x Dion Lee khaki tote bag, $369.95

The Daily Edited x Dion Lee navy wash bag

TDE x The Daily Edited navy wash bag, $129.95
Fashion

4 ways to accessorise your spring racing look

25th October, 2016

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When it comes to your spring racing look your accessories should definitely be a key consideration – don’t relegate it to a last minute choice as you dash out the door! Each of the key days in the racing calendar will allow you to explore some great accessories options and as bags are always one of the first things I think about, I’ve teamed up with The Daily Edited to showcase the right bag and accessories to help you pull together a wining race day look.

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The event: Derby Day

The monochrome dress code of Derby Day is generally really easy to follow when it comes to accessories because virtually every woman has a black clutch in her wardrobe. It’s like the LBD of the accessories world. If you want to opt for something different though a nice alternative is a cream bag.

As everyone will be wearing black and white it can become easy to get lost in the crowd so to stand out, attention to detail and beautiful craftsmanship with your accessories is important. One of the reasons I love the bags from The Daily Edited is because little touches like personalisation and being able to monogram your bag allows you to differentiate your accessories from the rest.

The thing with accessories is to make sure you’re comfortable and that you won’t constantly be fussing with them throughout the day. If you’re fine to put your clutch under your arm then great but otherwise opt for a shoulder strap so you can juggle champagne and a pen for writing down tips.

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The event: Melbourne Cup

For Melbourne Cup Day you can afford to go a little more bold with your look. You can inject a little bit of colour in your outfit but I think that if you’re going to opt for a striking headpiece try and tone it down a bit with the rest of your accessories because you have to have one standout item. I’ve always liked rich burgundy or a classic navy for a bag that will look classic but still make a statement. Also don’t forget about texture. For example something like a faux ostrich fabrication makes for a really nice and interesting alternative if you want to be a little more daring.

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The event: Oaks Day

Traditionally known as ladies’ day, this particular event is all about super feminine dressing. Think floral prints and really soft, pretty hues. With your accessories, go for a soft approach. I think gorgeous pastels are a great option when it comes to choosing a shade of handbag to bring with you on the day. It’s classic with just a touch of girliness so it’s the perfect finishing touch to your outfit on the day.

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The event: Stakes Day

Stakes Day is family day so don’t be afraid to have a bit of fun with colour. Also instead of a clutch why not try something different and opt for a shoulder bag instead? It makes for an effortless look and when you go for a bag in an interesting shade such as grey, it’s one way to ensure that you set yourself apart from other racegoers. As for the rest of your look don’t be afraid to be quite playful in your other accessories and try a unique headpiece or bold jewellery.

For more Spring Racing looks check out my other blog post 

Fashion, Shop, What I Wore

What I Wore: The Blues

9th June, 2016

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The gorgeous colour of this Lover dress was the first thing that drew me to it. The blue is just so vivid. The look is quite demure with the lace detail and also the midi length skirt and elbow length sleeves so I wanted to give it a bit of edge with my caged Gianvito Rossi heels. I decided to go for contrasting shades with my accessories so I added a pop of pink with my pink The Daily Edited clutch and Christian Paul watch. Sometimes the most unexpected colour pairings make for a striking look – try it yourself today!

In the mood for something lacy? Scroll down to shop my favourite lace looks.

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Shop my favourite lace looks

Credits: Dress, Lover; Sunglasses, Triwa, (similar option with this tortoiseshell pair); Heels, Gianvito RossisimilarWatch: Christian PaulClutch: The Daily Edited 

Photography: Mike Belkin

 

Fashion, Shop, What I Wore

What I Wore: Bell Curve

7th June, 2016

Myerkate-30What I love most about this By Johnny dress is the cute bell sleeve detail and the grey marle fabric which gives it an interesting finishing touch. The neoprene fabric is also ideal for accommodating a bump but I love the fact it’s still quite structured and makes for a great silhouette. To give the look a playful touch I teamed it with my circle glasses from Miu Miu and dressed up the look with my favourite nude Gianvito Rossi heels. I kept the rest of my accessories quite simple with my Christian Paul watch and a sweet candy pink clutch by The Daily Edited

P.S. Scroll down to shop my favourite bell sleeve looks – there’s one to suit every style and budget.

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Steal the bell sleeve look:

 

Credits: Dress, By Johnny; Sunglasses, Miu Miu; Heels, Gianvito Rossi Watch; Christian Paul; Clutch, The Daily Edited .

Photography: Adam Nalapraya

Fashion

What I Wore: Lover & Lace

31st May, 2016

Kate Waterhouse Stylesnooperdan White 1

Lover always do really beautiful work with lace and this dress is no exception. The strapless silhouette is great for a dressy lunch or a special date night dinner and I love the breezy look the white overlay gives the dress. I’ve kept the look quite monochrome with my favourite black Aquazurra heels, Preen sunglasses and a simple black clutch by The Daily Edited . With a dress like this its better to keep everything understated in order to let the dress do the talking.
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Credits: Dress, LoverSunglasses: PreenHeels: AquazurraClutch: The Daily Edited 

Photography: Danielle Castano

Fashion & Beauty, Shop, What I Wore

What I Wore: Pretty in pink

26th May, 2016

Kate Waterhouse Stylesnooperdan Pink 1

 There are times when I’m in the mood to for a really feminine look and this dusty pink Bec and Bridge dress was the perfect option to satisfy that whim. The colour was just too pretty to pass up. It’s important to have harmony in an outfit so I particularly liked how the midi length hemline helped to balance the deep V-neck of the dress. I’ve loved being able to experiment with different looks throughout this pregnancy and have discovered a lot of great silhouettes. I particularly love the pairing of the loose fit of the dress and matching sash — it’s a great look for keeping up with my growing bump! I wanted to keep my shoes quite simple so opted for these neutral Gianvito Rossi heels to let the dress do the talking and topped it with my favourite TRIWA sunglasses.

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Credits: Dress, Bec and Bridge; Sunglasses, TRIWA or similar; Heels: Gianvito Rossi; Clutch: The Daily Edited 

Photography: Danielle Castano

Fashion & Beauty, Shop, What I Wore

What I Wore: Grey days

12th May, 2016

Kate Waterhouse Stylesnooperdan Grey 2

You don’t necessarily need 50 shades of grey in your wardrobe, sometimes you only need to look to one: the ever versatile grey marle. This grey Lover dress is elevated to a more polished look with the braiding around the shoulders and waist and the flared skirt. It’s also a great dress to accommodate my growing bump. As the dress is quite a subdued colour I’ve added fun accessories such as my cat-eye Preen sunglasses and Gianvito Rossi heels

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Credits: Dress, LoverSunglasses, PreenHeels, Gianvito Rossi; Clutch, The Daily Edited 

Photography: Danielle Castano

Fashion, Fashion & Beauty, Shop, What I Wore

What I Wore: Bright White

10th May, 2016

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I am all about a shift dress. I love the simplicity of the silhouette and when in a fresh colour such as crisp white it’s the ideal year-round dress (it’s also been great as a maternity dress, too). I loved the tie-side detail of this Bec and Bridge dress which gives it a slight edge to the usually more demure look of a regular shift. I’ve teamed it with my Adidas sneakers for a casual day out but it could easily be dressed up with a pair of heels for an evening event. My Christian Paul watch, Preen sunglasses and my personalised clutch from The Daily Edited are the ideal way to add a pop of colour to the neutral canvas of the dress.IMG_0441 IMG_0452
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Credits: Dress, Bec and BridgeShoes, AdidasWatch, Christian Paul; Clutch, The Daily EditedSunglasses: Preen

Photography: Sophia Athas 

 

Fashion

Currently on high rotation…

4th April, 2016

on-high-rotationI try and use as much of my wardrobe as I can but just like every woman I tend to have a couple of pieces that are well and truly making regular appearances. Plus I am all about trying to get multiple looks out of the one item to ensure I maximise my cost per wear. Here’s what’s currently doing overtime in my wardrobe…

Stylesnooperdan Kate Waterhouse Grey wrap 1

Grey ‘Fawcett’ Bec & Bridge wrap dress

I’m slowly whittling my wardrobe down to a limited number of wearable pieces as I try to accomodate a growing bump. This grey Bec & Bridge dress is proving to be the ideal companion during pregnancy. It’s a wrap dress so it’s easily adjusted and means I can virtually wear it throughout my pregnancy, it’s a neutral so it’s easily dressed up or down and it’s a flattering cut and shape. Win-win situation wouldn’t you say?

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Adidas white Superstars

White sneakers. I just cannot get enough of them. I’ve been trying to keep these as pristine as possible but it’s tricky when I just want to wear them all the time! This all-white pair by Adidas are the ideal pair to work back with everything from dresses to playsuits and is quite the multi-tasker as they’re super comfortable and chic at the same time.

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The Daily Edited clutch

Anything I can personalise with my initials on it has my vote! The range of colours available on The Daily Edited site has meant that I’ve succumbed to grabbing these pouches in a rainbow of colours (see above for proof!) so I can wear them with pretty much anything in my wardrobe. They’re also quite roomy which makes them perfect for being able to take all my essentials with me.

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Aquazzura ‘Wild Thing’ heels

Aquazzura is just killing it in the shoe stakes. Season after season I find multiple styles to fall in love with. These in particular. They’re just fun personified! I love the lace up ankle ties, and the tassels and fringing give them a unique touch which elevate them from your normal, garden variety black heels. I’ve found they work with a formal look and something a little more casual so they have definitely been worth the investment as I’ve been able to wear them on multiple occasions.

What are some items in your wardrobe you just can’t get enough of right now?