When it comes to designing less is more for Australian designer Anna Hoang. A 2011 graduate of the Sydney Institute of Technology, her label Anna Quan is a perfect example of statement-making minimalism. Hoang has dressed international celebrities such as Kendall Jenner and Karlie Kloss and her range is stocked in Australia and internationally in Paris and Puerto Rico.
The label focuses on women’s ready-to-wear items and is about clean lines, functionality and attention to finishing details such as a strategically placed pocket or a perfectly finished lining. Each piece specialises in strong tailored silhouettes in luxe fabrications. Here I chat to Anna about her favourite trick for dressing well, where she gets her inspiration and how she gets ahead in the competitive world of fashion…
What influences your designs?
Streetwear. I love the way people style their clothes and how they wear common items everyday.
What is your favourite piece from your collection?
Fringed pants from Resort ’16. It adds a little bit of fun and playfulness into everyday dressing.
What is your most loved fashion item that you own?
Currently obsessing over Alighieri earrings from my friend who is a London-based designer. She makes these rough but elegant lost wax cast earrings in gold. They are just one-of-a-kind.
Who do you look up to ?
People who follow through and do what they say they will do.
When you need to escape where do you like to go?
Bed. Sleep is few and far between a lot of the time. I would love nothing more than a nap.
What do you think is the most important trick is to dressing well?
Definitely tailoring. Making sure your clothes are custom fit and taken in or up to your level. Never underestimate a great fit.
What has been your proudest moment so far in the fashion world?
Seeing my clothes snapped for best of street style for Paris, Milan, New York, Copenhagen fashion weeks for Vogue.com.
What is it like to compete in such a competitive industry as an emerging designer?
Like a marathon – it’s a long game – endurance and resilience is key. Sometimes it’s important to be reminded that you can get further with consistency rather than great big spurts and lags.
Which style icons do you look up to?
Pernille Teisbaek – she’s always putting together unlikely combinations that just work. She’s never boring
Anna in a snapshot:
Favourite colour: Red
Ideal comfort food: Hot chips
Most played song on playlist: “Killing Me Softly”, The Fugees
Go-to heels: Flats all the way
Signature cocktail: Mojito
For enquiries and more info on the label go here