Editorial stylist Renya Xydis created the hair for the sass & bide FREETOWN show at Mercedes-Benz New York Fashion Week Spring Summer 2014. I caught up with her to find out what products she used and what trends we are seeing this season.
What was the inspiration behind the hair for the sass & bide show?
I was inspired by the collection itself. With such strong, structured and detailed looks a sleek, modern ponytail is the only option to complement the shapes. And using the barrettes was all about adding a little uptown girl polish while still maintaining the Sass & Bide signature edge.
How many looks did you create for the show?
There is only one look for this show but the simplicity lets the colour and texture of each model’s hair shine through so it looks slightly different from girl to girl.
What was the process to create this look?
We treated each model’s hair to an application of Wella Professionals Ocean Spritz at the roots, blow drying it out to give the style texture and grip. Next, hair was blow dried smooth and parted in the centre for a sharp, precise result. A good brushing to smooth followed and then the length was secured at the nape with horizontal barrettes and Wella System Professional Perfect Hold hairspray. Finally, we applied Wella System Professional Luxe Oil to hands and worked down the mid-lengths to ends for shine and stability.
What products did you use?
• Wella Professionals Ocean Spritz RRP $24.00
• Wella System Professional Perfect Hold hairspray RRP $33.50
• Wella System Professional Luxe Oil RRP $42.00
What hair trends are we seeing this season?
New York has been all about relaxed hair. Down, not up and usually with a centre part. Texture is really important. This is hair that’s not too precious.