Fashion

Fashion profile: Sara Donaldson

19th November, 2014

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With so many fashion bloggers out there, you really have to stand out from the pack if you want to turn it into a full time career. Harper and Harley’s Sara Donaldson’s is one such person who has managed to turn her blog into her day job and she couldn’t love it more. Here she shares the secret to taking a good photo, how she feels about starring on Fashion Bloggers and the best piece of fashion advice she has ever received…

What got me started as a blogger…

I was studying marketing in Brisbane and knew I wanted to work in fashion but wasn’t quite sure how to get my foot in the door, especially in a city that didn’t have the biggest fashion industry. I started my blog after getting hooked reading a few international blogs and thought if they can do, it I can do it.

Turning blogging into a career…

I’ve been blogging for coming up to six years and have seen a lot of friends go full time with their blogs, so I knew it was possible if you gave it 100 per cent of your time. As I was also in the first few years of my marketing career I didn’t want to give up on it too early on without gaining some industry experience. After five and half years of blogging and working full time I felt I reached the tipping point where I was earning more from my blog than I was at my day job and it just made sense to make the move and making my blog my full time career.

A typical day for me involves…

Emails and lots of them! Back and forth calls with my management and a meeting with a brand or PR agency. Perhaps an event in the evening and working on upcoming posts and updating the many social media platforms that Harper and Harley is on.

Making Fashion Bloggers…

I have a few friends in the TV production industry so knew there is a lot that goes on behind the scenes that no one knows about. I think the hardest thing for me is that balancing act of trying to be real and let people into your world, but at the same time editing yourself as at the end of the day you have a business and that needs to be the focus.

If I could raid anyone’s wardrobe…

After getting a look into Mandy’s (of the blog Oracle Fox) new walk-in wardrobe on the show I’m itching to rummage through it!

My style is…

Black, white grey. Clean lines. Relaxed.

The best piece of fashion advice I’ve received…

Never wear more than three colours at a time.

My style icons are…

Emmanuelle Alt, Caroline de Maigret, Elin Kling.

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Elin Kling

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Caroline de Maigret

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Emmanuelle Alt

One thing I own too much of but won’t stop buying…

Black midi skirts and black dresses.

My biggest fashion splurge…

A Proenza Schouler leather jacket. But worth it!

My game plan for beating an “I have nothing to wear” day…

Go onto Pinterest and get inspired.

How I avoid wardrobe boredom…

Accessories can be the most simple way to make an outfit feel new again. Invest in a great bag, a simple ring or a new pair of sunglasses.

The key to a good photo is…

Know your angles and lighting is key.

My guilty pleasures…

Chocolate and bad TV.

My beauty routine is…

Tone morning and night with SKII and also take off my makeup before bed. I use simple cleansers like Cetaphil that aren’t full of nasty chemicals and one of my favourite moisturisers is Clarins Beauty Flash Balm. Plus I never leave the house without filling in my brows.

 

Photography: Harper and Harley, NY Mag, Street Peeper, 

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1 Comment

  • Reply BRETELLE 19th November, 2014 at 10:42 am

    I loved this insight into Sara from H&H! I have been a fan of her’s for so long, thanks for sharing!
    xx

    http://bretelle.com.au

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