You’ve no doubt heard me talk about investment pieces here on the blog and also probably heard the term bandied around in fashion magazines and websites. However are they really worth the splurge? In a word: yes. And I think it all comes down to cost per wear.
Cost per wear is that magical equation that allows you to not freak out quite so much about the fact you’ve dropped a significant amount of money on just one piece! It’s basically the cost of an item divided by the number of times you wear it. The more you wear it the cheaper it becomes. I’ve always tried to save for the big wardrobe staples that I know I’ll wear season after season.
When it comes to things like a great blazer (I searched high and low for a Balmain one that’s still one of my favourite buys), a good quality handbag and classic coat, I need them to last as I wear them all the time. That’s why I’m prepared to drop a little bit more money on them simply because I know that years down the track I won’t need to replace them and they’ll still be there, kicking on and looking good. This helps me to justify the significant investment as it works out to be just a few cents each time I wear those pieces. The key however, is already knowing which items you’ll be wearing constantly. There’s no point in buying something that you think you’ll wear all the time only to find that you really don’t. Cost per wear flies out the window then!
That said, there’s definitely a lot to be said for a quick fashion fix — I’ve done it because it’s immediate, it’s easy and always guaranteed to be on trend right that minute. I’ll often hit up chain stores for things like t-shirts and lounge wear as they have a short shelf life and I’m not really looking for too much longevity when I buy them.
I think wardrobes are all about balance. My approach is to buy the best quality I can for the cornerstones of my look and then skimp on those that are fun to have, but not a long term addition. That gives me the best of both worlds in that I can always add current cheaper finds with those pricier investment pieces that have been in my wardrobe for years.