She’s one half of the hugely successful fashion blog, They All Hate Us. She founded an art business, Sefton Segedin with her sister, Hayley that produces beautiful paintings, prints and a capsule ceramic collection that will be released later this year and now Tash Sefton has a new business venture to add to her already busy schedule. Where Did Your Style Go is Tash’s new styling consultancy that’s helping men and women discover their unique style, and look and feel their best.
Juggling three businesses is no small feat however Tash manages to juggle it all, along with being a mum-of-two and make it look effortless. So, who better to share her secrets to success and achieving your goals than the woman herself. Here Tash chats style, staying motivated and her biggest tip for anyone wanting to get their own start up off the ground…
What was the catalyst for starting Where did your style go?
I am in an unique position to share knowledge I have gathered throughout my career. Where Did Your Style Go, is a consulting business aimed at assisting women and men look and feel their best. I get contacted on a daily basis through my social media and even stopped in the street with people desperate to ask me questions about fashion and style. Social media can be such an intimidating place for some and I have always found it difficult to answer people in detail through this platform. This lead to the idea of creating a place anyone can read my ‘real’ advice and implement it into their lives. To me, simple advice is the best advice, especially in the fashion world with so much information out there.
Having witnessed all facets of the industry and experienced insecurities personally, I have found that small changes can make a big impact on people’s perception of themselves, both internally and externally. It has also been important to create this next phase in my career. After years of gathering industry and personal knowledge about what works, what doesn’t and why—it is now time for me to share this. I am exploding with knowledge! I started in this industry because of my obsession and love of fashion—it’s never been about the bling or selfies but the journey of why I yearn to find the perfect item and treasure it.
What do you enjoy about helping others find their style?
What’s really interesting is I can help people with a simple things I take for granted knowing. And these simple things can be a major life change. Why is it so important to present well and feel good about ourselves? The impact of having a defined personal style goes far beyond making a good first impression. Great style is about approaching each day with confidence and the ability to feel, with conviction, beautiful in what we are wearing. Believe it or not, the right wardrobe can make a massive difference to your self-esteem.
What’s the biggest business challenge you’ve faced and how did you overcome it?
When I had my second child and left my ‘real job’ to start my own business was very daunting. You go from security to the unknown and I had to re train myself to not work in an office full of people. The quietness was hard to get used to. And teaching yourself to set goals while working from your lounge room is actually pretty hard. You have to learn how to do everything from warehouse, IT, accounts etc while still looking like you know what you are doing!
Who or what is your biggest inspiration?
My parents. My mum and dad have their own very successful business and I remember sweeping the floors in the office when I was a kid. As my parents were always working, I knew no different and my drive comes from them. I like that my children see me working as they can see for themselves the sacrifices you need to make…and that money doesn’t grow on trees.
You have so many projects on the go at the same time–how do you juggle it all?
I am very good at juggling. As I worked for a very large company and managing a huge team working on many projects globally at one time was just what I did. I would travel overseas for three months of the year and learnt how to do it all because that’s what was expected of me. So now, doing what I do is actually much calmer…as I am the boss I need to report to! Also with technology you can work wherever and whenever and no one needs to know you are home with the kids or in your sweat pants.
How do you stay motivated?
I am motivated because I love it. I believe what drives you needs to come from within.
What do you think has been the key to your success?
I have remained me. I haven’t let ego take over, and I am surrounded by great friends and a very supportive family. Plus I have a true love of fashion. Everything I do is based around this—it’s never been about me, but about my passion.
Where do you hope to take your businesses in future?
My new business is all about a new philosophy I have. It’s about teaching and not preaching. There is so much NOISE at the moment, and it’s sometimes just too much. I am excited to share my knowledge with people who really want to learn.
What’s your approach when it comes to juggling your family and business? How do you make it work?
My children come everywhere with me—they are around my work. They can sit next to me doing homework, while I am working. We spend lots of time at home just being together.
What’s the biggest lesson you’ve learnt in your career?
Cash flow! Hahaha so boring but so important.
What’s the best piece of advice you can give to anyone starting a business?
Keep working and start on the side. It takes to pressure out of it ‘being a success’ immediately. Learn from your employer before you take the leap alone. Just don’t tell them! Ha!