How to pull off beach glam without looking over the top

Whilst most people probably don’t have the time or inclination to go all out, next-level glam a la the Kardashian clan at the beach there is something to be said for adopting a slightly more considered look the next time you’re headed for a day of enjoying sun, sand and surf. If only for the fact going from an ocean dip to cocktails is then made oh-so simple. Who wants to rush home to change when there’s a rosé with your name on it waiting for you? And let’s face it, Instagram just wouldn’t be Instagram if you didn’t post a few shots of you looking cute at the beach this summer. So here’s the key to nailing a stylish look the next time you’re off to the beach…

Start with good quality swimwear

A great swimsuit is the lynchpin of your entire look so its worth getting it right. Invest in a good quality swimsuit that will hold up to numerous swims and constant sunscreen application without losing its shape or colour. Also try on lots of options before buying one as you want the most flattering fit – for example a bikini may be your go-to but you may discover that a one piece suits you phenomenally well.

Arm yourself with key beach attire

I always have a nice sarong, linen pants and denim shorts on rotation for when I go to the beach. I find all three work well with any swimsuit I’m wearing and help add a touch of polish to my overall look.

Consider your accessories

I have a big sunglasses collection so I always just rotate them whenever I’m going to the beach. I tend to favour fun frames with a little colour or embellishment. Also scarves  are great for not only keeping your hair off your face but also look totally chic. If you want, you could also pop on a simple bracelet or a pair of dainty earrings to dress up your look—just make sure they’re pieces you don’t mind jumping in the water with. Another must is a great hat to help protect you from the sun. A wide brimmed straw hat is a favourite of mine as it serves the practical purpose of providing shade but also, it’s a great way to accessorise a beach look.

Have the right bag and shoes

If you want a look that’s a touch more glamorous for heading out straight from the beach then be sure to come armed with a nice pair of sandals or slides rather than just your favourite thongs. Even if you’re heading out in the swimmers you’ve had on all day, great shoes can make all the difference and dresses up a look immensely. I also always carry a nice roomy bag with me to carry my essentials and this season there are so many nice options to choose from whether it’s a canvas bag or a straw tote. It’s the details that can really help finish off an outfit.

Avoid looking “too done”

Save a full face of makeup for a big evening event. Keep makeup subtle and to a minimum. Think tinted sunscreen, a little waterproof mascara and a swipe of blush with a dash of colour on your lips via lip balm or gloss. It’s about looking fresh faced not all out glamorous. Also it’s the ideal opportunity to skip your morning blow dry. Let your hair go au naturel and you’ll find by the end of the day you’ll end up with the best beach waves without having done much at all. Alternatively, top knots are always great for staying cool and keeping your hair off your face. And one thing I tend to do regularly in summer is get a fake tan whether I do it at home or go to a local salon. I’ll never lay out in the sun to get a real tan but I do love the bronzed effect of having one so faking it is by far the best option.