Fashion

The Aussie brand you need this summer

7th November, 2022

Wearing an Alemais swimsuit in Italy

We’re truly spoilt for choice as far as fashion goes in Australia. With hot summers and an abundance of sunshine (well, when La Nina isn’t around) we’re in the perfect position to do spring/summer clothing like no other. I think the resortwear that comes out of the Australian fashion industry is the best in the world, so discovering new brands that do resort and do it well is always exciting.

If you’ve been following along on many an influencer’s European holiday (or any tropical holiday for that matter) there’s a high chance this brand would’ve featured in their rotation of outfits. Alemais, founded by former Zimmermann designer Lesleigh Jarmanus is an absolute visual delight. The prints are playful and fun, there’s vivid colours aplenty and the silhouettes are feminine and ethereal. I know I packed a few Alemais pieces on my recent Italian getaway and loved how each piece was comfortable and wearable (an important criteria when you’re living out of a suitcase) yet so vibrant. I love wearing prints and colour Alemais’ definitely design aesthetic is definitely one that speaks to me.

So, what can you expect with Alemais’ spring/summer offering? Expect plenty of prints and colour, with some dialling up the saturation in vivid greens and blues to slightly more muted pastels. With everything from midi dresses to matching sets and plenty of fun swimwear, Alemais is definitely the brand that should be high on your list this summer.

 

A few Alemais moments in my wardrobe…

 

Shop my top Alemais picks

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