Fashion, Shop

My trick for ensuring I always make a good purchase and avoid buyer’s remorse

28th February, 2018
Kate Waterhouse looking in a mirror holding a Zimmermann top

Should I or shouldn’t I?

Over the years I’ve done my fair share of shopping expeditions and as a result I’ve also walked away with buyer’s remorse a time or two (or ten). And as I hated the feeling so much it was something that I wanted to work on curbing. It’s a waste of money and I really hate the idea of something going unused because I just wasn’t 100 per cent sure about it. I need to ensure that I always make a good purchase whenever I shop.

I do most of my shopping online so I know how easy it can be to make an impulse purchase when you’re sitting at home, enjoying a glass of wine and trawling through your fave clothing site. When you’re looking at something in real life it’s easier to gauge whether it’s definitely something you’ll wear or if it’s just an of the moment item that will end up just spending its days gathering dust in the back of your wardrobe. When you’re shopping on screen it can be a little trickier as everything looks great when professionally photographed.

Kate Waterhouse walking away from a boutique carrying shopping bags

Regret-free shopping right here!

I often get asked my tips for online shopping and without a doubt the biggest one is that I will leave something I am thinking of buying in my cart for 24 hours. The action of adding it to cart is enough to satisfy my shopping whim but by not buying it immediately I give myself enough time to think about whether I really want it or not. I apply a similar principal to shopping in real life which works just as well. Usually I’ll see something when I’m out shopping with the girls and I won’t try it on right away (mostly because have you ever tried to try something on with two kids in tow?) but instead I’ll leave it a day or two. If I’m still thinking about it I’ll go back on my own and try it on. However this gives me a bit of time to consider whether I really want it or it was just a fleeting interest.

My general rule is that if I’m still thinking about something the next day then it’s something I really want as opposed to just getting caught up in the moment. By delaying buying it it gives me time to research the item further. I suggest Googling what you’re thinking of purchasing and seeing what it looks like on other sites as sometimes the colour or texture can look really different. It also allows me to consider how it’s going to work with the rest of my wardrobe and ask myself the key questions I’ve told myself I need to ask before any purchase. If all the boxes are ticked then I know I’m making a good purchase.

Tell me—What are some of your favourite shopping tricks?  

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