The Curated: Online shopping sites

3rd June, 2020

This is a big one! Considering the panel is made up of the most stylish, fashion loving, shopping savvy people I know, their top go-to online stores are definitely worth paying attention to. I asked everyone to pick just three sites, and in the mix you’ll find great suggestions for a designer fix, slightly lesser known shopping destinations, and also some fun stores if you’re after basics to activewear and a new addition to your home decor. Happy shopping!

The Curated panel: presenter, journalist and producer Ksenija Lukich; artist and style curator and founder of Where did your style go? Tash Sefton; influencer Nadia Fairfax, stylist Elliot Garnaut, influencer Rey Vakili; Ostelin and Johnson’s baby ambassador, Phoebe BurgessElle Effect founder and creative director, Elle Ferguson; influencer, Anna Heinrich


Net-a-Porter: “Love the whole buying experience from start to finish.” 

David Jones: “Great for Australian designers and cosmetics.”

Cotton On Kids: “It’s my go-to for quick and easy fashion for my kids.”

Anna Heinrich

The Iconic: “Lots of fabulous Aussie brands.”

Net-a-Porter – when I feel like a bit of luxe in my life.

Farfetch: “I’ve been eyeing off a pair of Tom ford Shoes for about a year now. I can’t justify buying them so I’ll just continue to look at them.”

Elle Ferguson

Babyanything: “Because they have the best fine jewellery on the market.”

Skims: “I think I’ve bought something new from here every week I’ve been in ISO… it really is that good.”

Alo Yoga: “With all the at home workouts I seriously can’t get enough of this brand. The high waist airbrush tights are my go-to.”

Nadia Fairfax

Mode Sportif, The Webster, Maimoun Store and Moda Operandi…”

Ksenija Lukich

Shopbop: “Great finds at a reasonable price [on this US site]…unfortunately the AUD is terrible right now!”

The Iconic: “Not necessarily my favourite range of clothing but I can’t go past three hour delivery.”

Adore Beauty: “Fabulous range of beauty and hair essentials. Fast delivery and a Tim Tam with every order.”

Rey Vakili

Matches Fashion: “This is probably my favourite site for all things fashion.”

Moda Operandi: “It has the best curation in my opinion and is a great place to discover new designers.”

Amazon: “[It’s a favourite site] because its Amazon! The Everything Store!”

Elliot Garnaut

Matches Fashion: “Their customer service and buy is second to none. I spend hours on their site weekly and truly buy the majority of my clothing from Matches.”

FarFetch: “A curation of the world’s best boutiques means you can find competitive pricing on the same items. Their breadth of stock is unparalleled.”

Moda Operandi: “[This is a favourite site because of] their HOME buy. It’s honestly the best. VERY unique.”

Phoebe Burgess

Mode Sportif: “I was a mag girl, so cruising through sites like this, which is great for edits, discovering style makers and picking up new labels loves is what I love when I have the time.”

Net-a-Porter: “I will always find a similar vibe [as Mode Sportif] (or pick up a sneaky sale steal) on Net-a-Porter.”

Wardrobe.NYC: “I love what Christine Centenera has done with Wardrobe NYC. The ethos of slow and considered consumerism, buying a collection of pieces to create multiple looks and vibes is, I believe, where fashion is headed. You are purchasing a lifestyle, and as she is my number one forever-and-always style inspiration and total icon, you’re purchasing a bit of what CC is about. It feels personal. From the whole shopping a wardrobe experience to the arrival of the clothes and the packaging, it feels as though your dollars have been respected from start to finish.”

Tash Sefton

Matches Fashion: “My fav place to get my designer fix—the edit of products and brands is perfect —it’s like going into a boutique.”

The Iconic: “Perfect for my whole family… kids especially. Also I like the mix of branded price points and their sustainable shopping section.”

Zara: “The Zara site has stock, especially shoes, before they hit stores.” 

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